As the sole designer on this project, I owned the concept end-to-end — from initial idea through interaction design, visual design, and prototyping.

I conducted user interviews and usability testing with both diners and restaurant staff to validate the core ordering and management flows before investing further in the concept.

Early competitive research eventually surfaced several well-established players already solving this problem — a discovery that led us to discontinue the project rather than compete in an already crowded space.

Restaurants are hesitant to adopt new ordering tech without proof it won't disrupt service. I designed this landing page to lead with the guest-facing simplicity (scan, order, pay) before addressing the restaurant's operational concerns — building trust before asking for commitment.