CIC

ai recipe & image generator

Story

With CIC, we allow users to generate entire new recipes with AI. Brands and creators can instantly explore new culinary concepts without costly photoshoots, test kitchens, or long R&D cycles. CIC makes it easy to stay ahead of food trends, experiment with ingredients, and create high-quality content at a fraction of the time, cost, and resources traditionally required.

Challenge

How might we leverage AI to transform recipe creation into a faster, more scalable, and more cost-efficient process for brands and creators?

Outcome

A powerful AI-driven content tool adopted across multiple markets. Initially built to generate recipes, it quickly evolved into a versatile content engine — now also used for blog articles and editorial content. Within months of launch, 2 countries were actively using it with 5+ more in the pipeline, pending legal clearance for AI-generated content.

Team

1 Designer

My Stake

Image Generation | Workflow Design | Market Research

Process

My Role & Solution

As the sole designer on this project, I owned the full process — from market research and opportunity definition through to workflow design and delivery.

My role was to research, design, and define the end-to-end workflow used to feed and guide the AI. I conducted market research to understand existing solutions, emerging tools, and industry best practices, helping identify where AI could deliver the most value and differentiation.

Based on these insights, I designed a structured prompting system that first generates high-quality Midjourney prompts directly in ChatGPT, ensuring consistent, modern visuals. The workflow includes clear instructions on image style, camera setup, lighting, composition, and overall aesthetic, as well as guidelines for how images should be exported and delivered.

This ensured that every AI-generated asset met brand and production standards while remaining fast, scalable, and easy to reuse across multiple content formats.

Before / After

Before

Traditional Process – weeks, thousands of euros

Brief→Concept→Photoshoot→Editing→Delivery

After

CIC Process – minutes, fraction of the cost

Fill Form→Generate→Download

Product

Fill in the Form

Generating a full recipe takes nothing more than filling in a simple form. We deliberately kept the input minimal — the AI handles the complexity.

Generated Recipe

Every asset needed is ready to download in multiple formats. We later extended this with a direct upload feature, allowing content managers to publish straight from CIC to their own platform — cutting the production pipeline even further.