Before touching Figma, we audited every brand's existing product component by component — mapping shared patterns, identifying meaningful differences, and defining where standardisation made sense versus where flexibility was non-negotiable.

The audit revealed that the majority of components could be shared across brands — which allowed us to focus differentiation effort on what truly mattered: colour, typography, and a handful of brand-specific elements like hero imagery and iconography. This decision shaped the entire architecture of the system and laid the foundation for a scalable multi-brand design system.

We built the entire system in Figma Enterprise, working in close collaboration with frontend developers to ensure every component, token, and naming convention translated directly into code. The challenge wasn't just design — it was making sure both sides spoke the same language.