SAAS ORDERING AND PAYMENT SYSTEM
Speedy Ramen
SAAS ORDERING AND PAYMENT SYSTEM
Speedy Ramen was a venture concept to digitalize the in-restaurant ordering and payment experience. The goal was to reduce friction for diners while giving restaurants better visibility over their operations — all through a simple QR-based interface.
How can we digitalize the dining experience while enabling restaurants to gather insights that help them deliver better service?
We validated early interest from both diners and restaurant owners, but identified significant market friction and competitive barriers that ultimately led to a strategic decision to discontinue the project.
1 Product Manager
1 Marketer
1 UX/UI Designer
User Experience
Interface Design
Landing Page
Brand Design
2021
JUMP TO
Product
Simple for guests, trustworthy for restaurants
Restaurants are hesitant to adopt new ordering tech without proof it won't disrupt service. I designed this landing page to lead with the guest-facing simplicity (scan, order, pay) before addressing the restaurant's operational concerns — building trust before asking for commitment.
Learnings
Validated, then parked
Through restaurant-owner interviews and early user testing, we gathered valuable signal — strong user interest, but higher-than-expected friction on the restaurant side in an already crowded market. The project was discontinued following a strategic decision by leadership.
The experience sharpened my approach to validating not just desirability, but viability — a reminder that strong user love doesn't always translate into a workable market.
