BRAND BUILDER FOR CREATORS & INFLUENCERS
BiteMe.
BRAND BUILDER FOR CREATORS & INFLUENCERS
BiteMe was a venture concept enabling creators and influencers to launch their own food and beverage brands — handling everything from production partners to e-commerce, so they could focus on their audience.
Enabling creators to easily launch a food or beverage brand and fully leverage their existing following.
We launched a first phase with an analog model connecting creators with vetted producers, with a second phase planned to automate the full process into a self-serve platform. The concept was validated through early partnerships with established creator brands.
1 Venture Developer
1 Online Marketer
1 Designer
Platform Strategy
User Experience
Interface Design
Brand & Art Direction
2022
JUMP TO
Product
You bring the idea. We bring the producers.
Creators had the audience and the idea, but launching a physical product meant navigating manufacturers, minimum order quantities, and e-commerce logistics alone — a barrier that stopped most before they started. BiteMe turns that into five guided steps, connecting creators directly with vetted producers and handling everything from customization to fulfillment, so the only thing they need to bring is the idea.
Learnings
Beyond the designer's control
BiteMe never got the chance to reach its second phase — the project quietly wound down following an internal shift, without a clear explanation ever being given. That was its own kind of lesson: even a validated idea with real early traction can end for reasons entirely outside a designer's control. It reframed how I think about resilience — building conviction in the work itself, rather than assuming momentum guarantees continuation. Beyond that, I got a genuine taste of entrepreneurship: sourcing manufacturers, thinking about margins and inventory risk, and validating demand before committing resources — experience I've carried into every project since.
